Building Brands … Building Businesses … Together

About Us


Build Your Brand
in Canada…

With over 25+ years building premier Children’s Brands in the Canadian Market, Brands in Balance has the track record and expertise to help establish and build your brand within this diverse and unique market.

Our record speaks for itself…

Managing for the Canadian Market…


  • ASTRA – American Specialty Toy Retailing Association /
  • Kate Baldwin has been the Vice Chairman (2000 – 2002), Chairman (2002 – 2004) and Sitting Director on the Canadian Toy Association Board. She was also the Canadian Representative on the International Council of Toy Industries (2002 -2004).

Benefits of working with Brands in Balance…

  • Synergies with quality, non-competitive brands
  • Financial savings on events
  • Experienced Canadian management direction / Sales & Marketing team
  • Working with our Canadian Management team allows you one stream of communication resulting in saved time and money

Some of our services include…

  • National Sales Team
  • Sales Management
  • Key Account Management
  • Marketing Services
  • Trade / Toy Show Management
  • Translation Services
  • Support on specific Canadian issues
  • Product safety requirements
  • Comprehensive knowledge of the French market including language and packaging laws

Building brands…Building business…together

Our core strength is building and supporting business relationships; we are the bridge between Canadian retailers and companies offering premier branded children’s products. If you currently have warehousing and are searching for a Canadian partner to intelligently grow your business then Brands in Balance would like to hear from you.

Please contact:
Kate Baldwin