Building Brands … Building Businesses … Together


Steiff, the company that pioneered soft toys in 1880 and invented the Teddy bear in 1902, is the world’s oldest toy brand. Founded in Germany by a young physically challenged seamstress, the company is known for its precision hand craftsmanship and exacting quality standards. “Only the best is good enough for children” was our founder’s motto and it is still our guiding principle today. The company offers traditional mohair collectibles for adults and contemporary soft-plush toys for children. A highlight of the toy line is the “Soft Cuddly Friends,” a new collection of ultra-soft, modern-design plush at prices which make Steiff animals affordable for all. All Steiff products carry the world-famous “Button in Ear” trademark, recognized around the world for representing the highest quality toys and collectibles.